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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Measurement of customer content of quality management
 Plánková, Barbora ; Knoflíček, Radek (referee) ; Rozehnalová, Jana (advisor)
The bachelor thesis deals with the measurement of customer satisfaction in the field of quality management. The theoretical part contains customer satisfaction and the methodology of measuring customer satisfaction is analyzed. The practical part describes current measurement of customer satisfaction in the company Tawesco s.r.o., Kopřivnice. The aim of this work is to evaluate the current situation and propose recommendations for improving quality management in the area of customer satisfaction, which is processed as follows. This bachelor thesis is mainly focused on the modification of the formal side of the questionnaire, recommendations for increasing the response rate of respondents and streamlining the survey process. There are developed reccomendations for changes based on the analysis of the current companies questionnaire and comparability of data obtained from respondents from the years 2017-2019. Particular recommendations should lead to more accurate information obtained from customers and it ensures more effective implementation of improvements and subsequent increase of customer satisfaction.
Detailed record
Measurement of customer content of quality management
 Plánková, Barbora ; Knoflíček, Radek (referee) ; Rozehnalová, Jana (advisor)
The bachelor thesis deals with the measurement of customer satisfaction in the field of quality management. The theoretical part contains customer satisfaction and the methodology of measuring customer satisfaction is analyzed. The practical part describes current measurement of customer satisfaction in the company Tawesco s.r.o., Kopřivnice. The aim of this work is to evaluate the current situation and propose recommendations for improving quality management in the area of customer satisfaction, which is processed as follows. This bachelor thesis is mainly focused on the modification of the formal side of the questionnaire, recommendations for increasing the response rate of respondents and streamlining the survey process. There are developed reccomendations for changes based on the analysis of the current companies questionnaire and comparability of data obtained from respondents from the years 2017-2019. Particular recommendations should lead to more accurate information obtained from customers and it ensures more effective implementation of improvements and subsequent increase of customer satisfaction.
Detailed record

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